Head of Marketing Operations

Marketing Technology Stack and Architecture:

• Own end-to-end marketing tech stack: selection, implementation, integration, and data flow standards.
• Success measured by stack reliability, total cost of ownership, and speed of program launch.

Marketing Operating System and Program Management:

• Run operating rhythm: annual/quarterly planning, goal setting, weekly reviews, cross-functional program management.
• Own budget model, vendor contracts, headcount planning, and prioritization framework.

Lifecycle, Lead Management, and Scoring:

• Own full lifecycle from anonymous visitor to closed-won, including lead scoring, MQL/PQL definitions, and SLA enforcement.
• Success measured by SDR conversion lift and clean handoff metrics.

Attribution, Reporting, and Analytics:

• Own marketing analytics, attribution methodology, and executive dashboards.
• Success measured by leadership confidence in numbers and decision-making speed.