Head of Marketing Operations

Marketing Technology Stack and Architecture:

• Own the end-to-end marketing tech stack, including selection, implementation, and integration.
• Ensure data flows between systems by setting standards.
• Measure success by stack reliability and the speed at which marketing can launch new programs.

Marketing Operating System and Program Management:

• Run the operating rhythm of the marketing team, including planning and goal setting.
• Manage the marketing budget model, vendor contracts, and headcount planning.
• Connect the marketing team to make it faster, more aligned, and easier to scale.

Lifecycle, Lead Management, and Scoring:

• Own the full lifecycle from visitor to closed-won, including lead scoring and definitions.
• Enforce SLA and manage handoff to sales.
• Measure success by SDR conversion lift and clean handoff metrics.