Marketing Operations Manager

Marketing Technology & Systems Architecture:

• Architect and maintain scalable marketing automation systems.
• Continuously audit, debug, and optimize systems to ensure accuracy and scalability.
• Manage data enrichment and system integrations across platforms.

Pipeline Architecture & Lead Management:

• Analyze campaign and lead performance.
• Iterate and improve lead structures and lead scoring.
• Manage the modern demand gen waterfall.

Reporting & Continuous Improvement:

• Conduct regular systems audits and produce actionable recommendations.
• Create and mature reports and attribution capabilities.
• Define and govern marketing metric definitions.