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About the role:
- You'll architect our marketing data model within our CRM and integrate new data sources.
- You'll be a key player in GTM execution for Product launches.
- You'll act as the connective tissue for Marketing, Sales, and CS initiatives.
What You'll Own:
- Maintain our marketing data model in HubSpot, ensuring clean object relationships and scalable structure as we grow.
- Continuously test, refine, and improve lead scoring and segmentation models based on conversion data and PMM feedback.
- Build and maintain dashboards and reports that provide visibility into funnel health.
What you bring:
- 3-5+ years in Marketing Operations, Revenue Operations, or a GTM Systems role at a B2B SaaS company.
- Strong technical skills: You can write formulas, build complex workflows, and aren't intimidated by AI.
- Analytical mindset: You make decisions based on data, can interpret funnel and conversion metrics
Instrumentl
Instrumentl is a YC-backed startup on a mission to help the nonprofit sector drive impact by helping over 5,500 nonprofits find, win, and manage grants in one place. We're cash flow positive and doubling year-over-year, with customers who love us.