MARKETING MEASUREMENT & ATTRIBUTION:
- Own the end-to-end marketing measurement strategy.
- Define and maintain attribution models.
- Identify gaps in tracking, reporting, and data quality.
DATA & ANALYTICS INFRASTRUCTURE:
- Define analytics requirements across the marketing data lifecycle.
- Collaborate with data engineers and developers on event tracking architecture.
- Validate datasets and reporting logic within BigQuery.
EVENT TRACKING & MARKETING OPERATIONS:
- Own event taxonomy and tracking requirements.
- Partner with developers to ensure accurate implementation of tracking tools.
- Maintain UTM governance and campaign naming conventions.
DASHBOARDING & REPORTING:
- Build or oversee dashboards and reporting systems.
- Create reporting frameworks and executive KPI dashboards.
- Translate complex analytics findings into clear business insights.
Tradeify
Tradeify is a high-growth retail proprietary trading firm scaling across paid media, SEO, lifecycle marketing, affiliate partnerships, social media, and new product lines. We are building a more advanced marketing measurement and analytics infrastructure that connects acquisition, attribution, customer behavior, payment events, and revenue reporting into a unified data ecosystem.