Demand Generation & ABM Manager

Campaign Strategy & Execution:

• Plan and run multi-channel demand campaigns, including paid social, LinkedIn, organic, email, and field, that convert Astra's content and positioning into qualified pipeline.
• Build and manage a tier-one target account program, coordinating account-level campaigns and personalized outreach in partnership with sales.
• Help evaluate, select, and build out the marketing tools and systems we need as the function scales, including automation and reporting.

Account-Based Marketing & Operations:

• Manage account selection methodology, buying committee mapping, and personalized campaign design.
• Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity, and use that data to prioritize where to invest next.
• Partner with Product Marketing to turn existing whitepapers, ebooks, case studies, and partner content into campaigns that drive measurable demand.

Content & Experimentation:

• Translate our content, events, and product launches into cohesive, cross-channel campaigns that align marketing, sales, and customer goals.
• Test new channels, offers, and messaging angles, and scale what works while retiring what doesn't.
• Write ad copy, nurture emails, and social posts that convert, turning what we've built into demand.