Role Overview:
- Strategic Demand Generation Manager focused on Enterprise segment.
- Develop and execute high-impact campaigns to drive and nurture quality leads.
Responsibilities:
- Own and scale non-paid channels (email, webinars, direct mail) for enterprise accounts.
- Plan and execute end-to-end demand generation campaigns aligned with business goals.
- Collaborate with Sales, Marketing, and RevOps for integrated efforts.
Qualifications:
- 4+ years in demand generation, campaign execution, or lifecycle marketing in B2B SaaS.
- Hands-on experience with multi-channel campaigns and GTM tools like Clay, CommonRoom, HubSpot.
- Data-driven mindset and strong project management skills.
Perks & Benefits:
- Comprehensive medical, dental, and vision coverage.
- Flexible PTO and paid parental leave.
- Remote work setup budget and monthly wellness stipend.
Cresta
Cresta provides a unified AI platform for customer experience, turning every conversation into a competitive advantage. The company has raised over $270 million from top investors and is led by former Google AI leaders.