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Role Overview:
- Lead the execution of Hyland's account-based marketing programs to drive engagement and pipeline growth.
- Serve as a senior subject matter expert coordinating across marketing teams and designing account-centric programs.
Key Responsibilities:
- Develop and execute ABM strategy including one-to-one, one-to-few, and one-to-many programs.
- Utilize AI-enabled tools and data insights for audience targeting and campaign optimization.
- Collaborate with cross-functional stakeholders to align marketing investments to revenue priorities.
What We Look For:
- 7+ years of B2B marketing experience with ABM, demand generation, or field marketing.
- Demonstrated experience in executing ABM programs that drive pipeline and revenue impact.
- Familiarity with CRM, marketing automation, and ABM platforms like Salesforce and Marketo.
Hyland
Hyland is the pioneer of the Content Innovation Cloud, delivering enterprise intelligence and automation to organizations worldwide. With nearly 4,000 employees, they foster an employee-centric culture that values diversity, inclusion, and community engagement.