Director of Account Based Marketing

Core Responsibilities:

• Own end-to-end ABM strategy and delivery across the B2B client portfolio — account selection and tiering, intent signal strategy, and multi-channel orchestration.
• Serve as Power Digital's primary ABM subject matter expert and Account Director for the Strategy and ABM teams.
• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team.

Platform Expertise:

• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed.

Benefits & Perks:

• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium.
• 401(k) plan with 4% employer contribution matching.
• Unlimited Time Off available on day one, plus up to 4 hours per quarter for paid Volunteer Time Off (VTO).