Director, Demand Generation

Role Overview:

• The Director, Demand Generation owns pipeline creation and progression for Insurance, Government/Education, and Financial Services segments.
• This role defines segment-specific strategies aligned to revenue goals and go-to-market priorities.

Key Responsibilities:

• Own pipeline creation and progression across assigned verticals.
• Activate integrated, full-funnel programs including digital campaigns and field initiatives.
• Partner with Sales leaders to drive shared ownership of pipeline and conversion outcomes.

Experience & Qualifications:

• Over 10 years of B2B marketing experience with a focus on demand generation or field marketing.
• Proven track record of driving pipeline and revenue within industry segments.
• Strong expertise in demand generation, vertical marketing strategy, digital campaigns, and performance measurement.