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Demand Generation & Campaigns:
- Execute integrated campaigns to drive MSP recruitment and pipeline.
- Run multi-channel programs including email, paid, webinars, and content syndication.
- Align messaging with MSP value propositions and GTM priorities.
Performance & Optimization:
- Track pipeline, conversion rates, and account engagement.
- Optimize campaigns through testing, reporting, and insights.
- Manage vendors, budget, and channel mix for efficiency and scale.
Account-Based Marketing:
- Build and execute ABM programs targeting high-value MSP accounts.
- Partner with sales to define target lists and account strategies.
- Deliver personalized campaigns to drive engagement, meetings, and pipeline.
Check Point Software Technologies
Check Point Software Technologies is a leading vendor of cybersecurity solutions, protecting against sophisticated threats. The company has a global team and has been recognized as one of the World's Best Companies and a top place to work.