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US

  • Plan and execute multi-channel demand campaigns including paid social, LinkedIn, email, and field to convert content into qualified pipeline.
  • Build and manage tier-one account-based marketing programs with coordinated account-level campaigns and personalized outreach in partnership with sales.
  • Track and report on marketing-sourced pipeline, conversion rates, and cost per opportunity using data to prioritize investment and experimentation.

Demand Generation Account-Based Marketing CRM Marketing Automation

20 jobs similar to Demand Generation & ABM Manager

Jobs ranked by similarity.

US

  • Own the Account-Based Marketing (ABM) strategy and execution for 50-100 priority financial services accounts.
  • Build and optimize campaign plans driven by intent signals and data from HubSpot and Salesforce.
  • Drive measurable pipeline impact and prove ROI through dashboards and reporting.

TRG Screen provides market data management solutions for financial services. They are a small, ambitious team focused on building and scaling marketing impact.

Mexico

  • Lead integrated demand generation campaigns to drive MSP recruitment and pipeline.
  • Optimize multi-channel programs and track performance metrics.
  • Collaborate with sales, SDRs, and channel partners to accelerate account engagement and deal progression.

Check Point Software Technologies is a leading vendor of cybersecurity solutions, protecting against sophisticated threats. The company has a global team and has been recognized as one of the World's Best Companies and a top place to work.

$145,000–$165,000/yr
US

  • Contribute to ABM strategy development and execution across one-to-one, one-to-few, and one-to-many programs.
  • Design and execute integrated multi-channel marketing campaigns to drive account engagement, pipeline, and revenue.
  • Collaborate with Sales, Product Marketing, and Revenue Operations to align marketing efforts with revenue priorities.

Hyland is the pioneer of the Content Innovation Cloud, delivering enterprise intelligence and automation to organizations worldwide. With nearly 4,000 employees, they foster an employee-centric culture that values diversity, inclusion, and community engagement.

$65,000–$70,000/yr
US

  • Lead strategic multi-channel demand generation programs to drive pipeline growth and revenue impact.
  • Oversee paid media strategy and optimize campaign performance using marketing automation and attribution modeling.
  • Mentor junior team members and collaborate with sales and marketing to align cross-functional initiatives.

Intelerad provides medical imaging solutions that streamline healthcare workflows, empowering physicians to improve patient outcomes. The company has nearly 800 employees across offices in four countries and has been recognized by Best in KLAS for its enterprise solutions.

$120,000–$165,000/yr
US Unlimited PTO

  • Own and scale key non-paid channels (email, webinars, direct mail) focused on engaging enterprise accounts.
  • Plan and execute end-to-end demand generation campaigns tailored to the Enterprise segment.
  • Measure, analyze, and optimize campaign performance using data to improve pipeline generation.

Cresta provides a unified AI platform for customer experience, turning every conversation into a competitive advantage. The company has raised over $270 million from top investors and is led by former Google AI leaders.

US

  • Own the demand generation strategy and execution for internal IT buyers across target industries, partnering with sales and cross-functional teams.
  • Develop and execute integrated campaign strategies across channel, digital, and brand awareness to drive pipeline and revenue outcomes.
  • Act as the internal champion for the internal IT buyer segment, communicating campaign strategy and performance to sales leadership.

ConnectWise is a global software company that helps over 45,000 technology solution providers manage their businesses, sell efficiently, and automate service delivery. With over 3,000 colleagues in North America, EMEA and APAC, they foster an inclusive, positive culture that values diverse perspectives and skills.

North America Unlimited PTO 12w maternity 8w paternity

  • Own demand generation strategy and execution across paid media, digital, webinars, field events, and partner marketing, with pipeline growth as the north-star metric.
  • Build and scale pipeline in partnership with sales, and design field marketing programs including events and workshops.
  • Leverage AI natively across the workflow for content, campaign creation, analysis, and operations.

Ent is an intent-aware workspace security platform protecting human and AI-driven work. It is a startup backed by major VCs, with Global 2000 customers and a culture of humility, urgency, and customer-first focus.

United States

  • Lead demand generation and account-based marketing to build qualified pipeline.
  • Manage thought leadership, executive branding, and content across channels.
  • Own a lean AI-native martech stack, tracking performance and connecting marketing to revenue.

AnswerRocket builds transformative AI solutions for Fortune 2000 Enterprises across industries like consumer goods and healthcare. Their team of developers, data scientists, and AI/ML experts solves enterprise challenges from strategy through implementation.

Global

  • Build and execute demand generation programs across organic search, AI search, content, partnerships, and paid acquisition.
  • Turn product marketing assets into repeatable lead-generation systems, gating content and distributing through the right channels.
  • Segment and target practitioner audiences, measure funnel rigorously, and make data-driven investment decisions.

Great Question is an all-in-one AI customer research platform that helps teams recruit participants, run research, and share insights. The company is backed by world-class investors and has a culture of high trust, high agency, and high emotional intelligence.

$75,000–$90,000/yr
US

  • Launch and optimize integrated, multi-touch campaigns across email, paid media, webinars, and field events.
  • Execute target account plays using intent data and manage ABM program coordination.
  • Act as daily marketing liaison to BDRs, brief on campaigns, and track pipeline health via dashboards.

QAD is building a world-class SaaS company, providing enterprise software solutions for manufacturing globally. As a virtual-first company, we foster a collaborative culture focused on growth, innovation, and well-being.

US

  • Define and execute vertical-specific demand generation strategies to drive pipeline and revenue across priority industry segments.
  • Partner with Sales, Product Marketing, and central teams to align on pipeline targets and optimize campaign performance.
  • Monitor and optimize pipeline performance, campaign effectiveness, and marketing ROI using data-driven insights.

Hyland is a pioneer of the Content Innovation Cloud, delivering enterprise intelligence to organizations worldwide. Trusted by thousands including many Fortune 100 companies, Hyland has nearly 4,000 employees and fosters an employee-centric culture focused on career development, wellbeing, and innovation.

$139,200–$235,200/yr
United States Canada Unlimited PTO

  • Direct the strategy and execution of 1:Few tier ABM campaigns for specific verticals with calibrated messaging.
  • Drive the transition from firmographic targeting to a "jobs to be done" approach for account segmentation.
  • Identify and operationalize engagement signals to trigger effective SDR outreach and personalized messaging.

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and accelerate digital transformation. Trusted by over 50 million users and more than 50% of the Fortune 100, GitLab has a high-performance culture driven by values and continuous knowledge exchange.

United States Unlimited PTO

  • Lead end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, and multi-channel orchestration.
  • Architect and manage 6Sense and Demandbase implementations with intent data integration and account scoring models.
  • Own the ABM measurement framework, tying pipeline and revenue to program performance.

Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, helping brands drive revenue and recognition. It is a people-first firm with a dynamic team of consultative marketers, creatives, analysts, and technologists, valuing diversity and culture as key to success.

$75,000–$100,000/yr
US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.

US Canada Unlimited PTO

  • Own end-to-end growth marketing strategy for a new product, from early validation through readiness for scale.
  • Build full-funnel demand generation campaigns using AI tools for segmentation, personalization, and channel optimization.
  • Partner cross-functionally with Product, PMM, Sales, and Marketing to shape positioning, drive pipeline, and refine GTM approach.

1Password is building a foundation for a safe, productive digital future by innovating enterprise password management and pioneering unified access management for people and AI. With over 180,000 business customers and over $400M in ARR, the company is a fast-growing leader in cybersecurity that values curiosity, collaboration, and human-centric design.

Global

  • You will define and own the ABM strategy for enterprise targets, including account segmentation, journey mapping, and campaign plans.
  • You will manage a small team, contractors, and agency partners, setting strategy and success metrics for ABM and paid media.
  • You will collaborate with cross-functional teams (Sales, Demand Gen, RevOps) to align on account selection and pipeline goals.

Zapier builds and uses automation every day to make work more efficient, creative, and human. They are a fully remote company with a culture that values autonomy, transparency, and diversity.

UK 5w PTO

  • Own demand generation and pipeline impact, designing programs for high-velocity and ABM-led deal motions.
  • Build and scale the demand engine with repeatable multi-channel programs and optimize website and email conversion.
  • Partner closely with Sales and RevOps on funnel health, forecasting, and deal acceleration.

Seqera provides software for scientists solving complex challenges, from therapeutics to universe exploration. Trusted by over 150 leading life sciences organizations, the company has a global team of over 25 nationalities and a fast-growing, startup culture.

Global

  • Own Dash0's demand generation strategy across paid channels, managing budget allocation and setting targets
  • Manage the paid marketing agency, review performance, and optimize campaigns for qualified pipeline
  • Own demand gen reporting and analytics including CAC, CPL, and channel ROI to guide budget decisions

Dash0 is an OpenTelemetry-native observability platform that eliminates vendor lock-in with transparent pricing and cost control. The company is backed by top-tier investors including Balderton Capital, Accel and Cherry Ventures, led by an experienced founding team, and is in a massive growth phase after its Series B.

US

  • Own and execute integrated demand gen campaigns, paid media, nurture tracks, and events to drive measurable pipeline.
  • Manage HubSpot stack end-to-end including attribution, lead scoring, reporting, and process optimization.
  • Lead a small team as a player-coach, balancing strategic direction with hands-on execution.

Quantum Workplace helps leaders build thriving teams through a connected talent platform that gives a clear view of team alignment, contribution, development, and value. With over 20 years in HR technology, they partner with thousands of organizations and were a 2026 Inspiring Workplaces Awards winner, fostering a culture of grit, ownership, care, and flexibility.

Global Unlimited PTO 16w maternity 16w paternity

  • Own top-of-funnel demand generation with a clear focus on leads, MQLs, and pipeline creation for new business and expansion.
  • Develop and execute demand generation strategy by identifying funnel gaps, managing paid campaigns, and planning field marketing programs.
  • Build and maintain lead forecasting models, own campaign operations, and recommend new channels and opportunities.

Maze provides a user research platform that helps companies build the right products faster by making user insights available at the speed of product development. Maze is a Series B company with fewer than 150 employees, operating as a global remote workforce driven by core values like transparency and inclusivity.