Own the end-to-end growth marketing strategy for a new product, from early validation through readiness for scale.
Partner with PMM to define new logo ICP and target customers, priority use cases, and demand hypotheses.
Identify when the product is ready to transition into core marketing motions and support that transition.

Demand Creation & Market Activation:

Build full-funnel demand generation campaigns leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
Develop campaign briefs, timelines, and project plans, ensuring alignment and smooth, on-time delivery with clear ownership and accountability.
Test new campaigns, plays, and routes to market that drive meaningful impact.

Cross-Functional Partnership:

Partner with Performance marketing, Digital Web Experience, and Field Marketing to build omni-channel programs.
Work with Product Marketing to shape positioning, messaging frameworks, and proof points as the product evolves.
Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey.

1Password

1Password is building a foundation for a safe, productive digital future by innovating enterprise password management and pioneering unified access management for people and AI. With over 180,000 business customers and over $400M in ARR, the company is a fast-growing leader in cybersecurity that values curiosity, collaboration, and human-centric design.

Apply for This Position