GTM Engineer, Growth Marketing

Segment Intelligence & Audience Development:

• Mine CRM, product usage, and intent data to identify net-new segments and expansion opportunities not currently targeted.
• Build and maintain prospecting lists for SDR and paid media campaigns, segmented by vertical, lifecycle stage, and behavioral signals.
• Map the customer base to identify accounts with low adoption or high processing volume, then build marketing audiences around them.

Demand Generation & Pipeline Influence:

• Build and maintain systems that connect marketing activity to pipeline, from first touch through opportunity creation.
• Coordinate with Demand Gen, Customer Marketing, and Product Marketing to design and automate multi-channel campaign workflows.
• Own closed-loop attribution, connecting ad platform data, campaign responses, and CRM opportunity data to prove what's working.

Customer Expansion & Wallet Share:

• Analyze product usage data to identify underusing customers and build targeted expansion campaigns.
• Build playbooks and campaign triggers for cross-sell and upsell across mortgage, SMB, and consumer lending verticals.
• Develop a data model linking customer engagement metrics to revenue expansion potential, surfacing prioritized accounts weekly.

Systems & Automation:

• Build and maintain automation workflows in HubSpot and connected tools to reduce manual list-building and campaign setup time.
• Integrate data sources into a unified view for the marketing team, and document all systems, data definitions, and workflows.
• Evaluate and pilot AI and automation tools to accelerate campaign execution without sacrificing targeting precision.