Sr. Manager, Growth Campaigns

Campaign Strategy and Execution:

• Design and execute end-to-end integrated campaigns across digital and offline channels, including paid media, email, and organic, to drive global enterprise pipeline.
• Translate product marketing messaging into clear campaign architecture, defining target segments, intent signals, CTAs, and success metrics.
• Own campaign timelines, briefs, and approval workflows, coordinating across Content, Digital, Creative, and Field Marketing.

Operational Excellence:

• Own the operational build of campaigns end to end: program setup, audience segmentation, and QA in HubSpot, ensuring clean handoffs into Salesforce.
• Build and maintain campaign workflows, nurture journeys, and automation, managing lead lifecycle mechanics with Marketing Ops.
• Maintain campaign hygiene with templates and reusable assets to scale consistently.

Performance and Optimization:

• Track and analyze performance across the full funnel: CTR, conversion rates, MQLs, SQLs, and produce insight summaries.
• Own a continuous experimentation roadmap across messaging, audience, offer, and channel, making data-driven recommendations.
• Manage campaign budgets and feed learnings back to the wider Growth team to sharpen targeting and messaging.