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US

  • Own the end-to-end strategy, execution, and performance of email and SMS marketing programs.
  • Build and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.).
  • Plan and execute the promotional calendar across email and SMS in partnership with teams.

Customer.io Email Marketing SMS Marketing Segmentation A/B Testing

20 jobs similar to Email & SMS Marketing Manager/Specialist

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$50,000–$80,000/yr
US

  • Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
  • Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
  • Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.

Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.

Philippines

  • Own email and SMS content strategy, including subject lines, body, and CTAs across campaign and automated flows.
  • Build and optimize lifecycle programs such as welcome series, post-purchase nurture, and re-engagement.
  • Monitor deliverability and performance metrics, using data to improve engagement and sender reputation.

Fresh Prints is a custom apparel company that creates merchandise for college students and organizations. They are a growing company with a remote team that values long-term contributions and diversity.

Global

  • Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep execution on schedule.
  • Build, QA, and deploy campaigns within Klaviyo, implementing dynamic content and personalization.
  • Pull and analyze CRM performance data, tracking KPIs such as deliverability, open rate, and conversion rate.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a fast-moving, collaborative team of senior strategists, creatives, and technologists who value ownership and data-driven decision making.

US

  • Build and manage automated email flows and lifecycle programmes across multiple client accounts.
  • Own segmentation strategy, maintain healthy subscriber lists, and develop campaign calendars aligned with client goals.
  • Monitor deliverability, run A/B tests, and track email performance to drive conversions and revenue.

Byte&Kite is a digital marketing agency that helps clients across various industries grow through effective digital marketing and customer engagement. They are an equal opportunity employer with a small-to-medium-sized team, focusing on remote collaboration across US time zones.

Sweden

  • Own the email and SMS marketing strategy, including campaign calendars and automated flows to drive customer engagement and retention.
  • Build and optimize customer journeys across key lifecycle stages, from welcome to winback, using segmentation and personalization.
  • Analyze lifecycle performance metrics and collaborate with cross-functional teams to improve customer lifetime value.

Our partner is a fast-growing consumer brand focused on improving customer wellbeing through high-quality products. They maintain a collaborative, mission-driven culture with a focus on customer impact and innovation.

CRM Manager

Mindly
Europe 4w PTO

  • Design, launch, and optimize user communications across Email, Push, and In-App messages.
  • Own audience segmentation and implement automated, trigger-based journeys for personalized outreach.
  • Analyze campaign performance, run A/B tests, and collaborate with the product team to drive business outcomes.

Mindly is an international marketplace connecting psychologists with clients, serving over 1,000,000 clients in more than 40 countries. The company is profitable and among the top 1% fastest-growing profitable tech companies in the world, with a culture of honesty, empathy, and autonomy.

$90,000–$115,000/yr
US Unlimited PTO

  • Own and optimize the CRM and retention program for our e-commerce business, building sophisticated automations and personalized communications.
  • Partner cross-functionally with Product, Brand, Growth, Finance, Legal, and Data teams to drive customer acquisition, onboarding, retention, and cross-sell strategies.
  • Identify trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies.

Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY, since 2010. It is an HIG Capital portfolio company with four brands and leverages a strong investment backing.

$130,000–$160,000/yr
Global

  • Owns end-to-end personalization across email, SMS, and direct mail for subscription lifecycle.
  • Shifts manual campaigns to an always-on, AI-driven testing system to optimize performance.
  • Leads an offshore production team to build and automate flows like welcome, post-purchase, and winback.

Grüns is a nutrition company that provides convenient, comprehensive nutrition through gummies made from 60 whole-food ingredients. The company operates as a fully remote, high-trust team with biannual off-sites, focusing on high standards, ownership, and urgent impact.

US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.

$95,608–$112,480/yr
Canada

  • Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
  • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
  • Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.

US

  • Lead retention marketing strategies across email, SMS, and direct mail for both Kindred Bravely and Storq.
  • Utilize advanced data analytics from Klaviyo, Shopify, and Lifetimely to improve customer engagement and lifetime value.
  • Manage a team including an Email Marketing Specialist and refine customer journey maps.

Kindred Bravely designs maternity, postpartum, breastfeeding, and baby essentials, trusted by millions of moms since 2015. In January 2026, it acquired Storq, and together they support parents through early parenthood with a fully remote team.

Canada

  • Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.
  • Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.
  • Partner closely with Product and cross-functional teams to develop messaging, positioning, and go-to-market strategies for new features and launches.

Fullscript is a health technology company that provides a platform for practitioners to access clinical insights, lab interpretations, and patient analytics. With over 125,000 practitioners and 10 million patients, the company focuses on making care smarter and more human through collaborative teamwork.

Global Unlimited PTO

  • Develop, implement, and manage strategic email marketing campaigns using Iterable's drag-and-drop editor and basic HTML coding.
  • Analyze email marketing metrics like open rates, click-through rates, and conversions, and conduct A/B testing to improve performance.
  • Manage the company's customer database and spreadsheets, attend client meetings, and use project management software like ClickUp.

Winona is a leading telemedicine company providing hormone replacement therapy for women in menopause, with in-house technology including an EHR and patient care system. The company is fully vertically integrated with two compounding pharmacies and a team of in-house physicians, fostering a diverse, global team environment.

US Unlimited PTO

  • Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable.
  • Build and manage key member moments including onboarding, refill reminders, renewal, and churn prevention.
  • Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV.

Dutch Vet is a veterinary telemedicine service that connects pet parents with licensed vets for virtual visits, providing diagnosis, prescription, and medication shipping. Backed by top investors, their team includes successful startup founders and scaling experts, featured in major tech outlets.

Philippines

  • Execute and optimize lifecycle email and SMS marketing strategies across multiple business units.
  • Develop customer journeys that improve engagement, retention, customer lifetime value, and revenue.
  • Build and manage automated marketing workflows from acquisition through long-term retention.

The company is a fast-growing health education and e-commerce business focused on helping families improve children's health through evidence-based education, wellness products, and coaching programs. It operates across D2C e-commerce and premium educational offerings, committed to delivering meaningful health outcomes and sustainable growth.

US 4w maternity 4w paternity

  • Build, test, and deploy a high volume of email campaigns across program types, including promotional, informational, and lifecycle.
  • Manage the email marketing calendar and apply audience segmentation to ensure targeted communications.
  • Pull and maintain regular email performance reports and support A/B testing for ongoing optimization.

The American Marketing Association is the leading global professional marketing association, providing community for marketers from students to executives. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community and offers professional development and certifications.

$43,932–$51,254/yr
Canada Unlimited PTO

  • Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
  • Own day-to-day partner management and co-marketing campaigns with integration partners.
  • Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.

$150,000–$180,000/yr
US Unlimited PTO

  • Own CRM strategy across four mattress brands (Nectar, DreamCloud, Awara, Siena) and direct email and SMS calendar and segmentation.
  • Oversee lifecycle journey strategy, testing roadmap, and identify growth opportunities through segmentation and personalization.
  • Manage a team of four, lead cross-functional relationships, and maintain platform health across Klaviyo and Attentive.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, the world's largest manufacturer of home furnishings and largest furniture store brand in North America. They are a fast-moving, highly collaborative team operating at a transformational moment, with expertise spanning data science, performance marketing, product, and creative.

$130,000–$145,000/yr
US Unlimited PTO

  • Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
  • Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
  • Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.