Manager, Lifecycle Marketing

Responsibilities:

• Create differentiated customer journeys and own the strategy for lifecycle automations across welcome flows, abandonment, replenishment, win-back, and cross-sell.
• Develop best-in-class CRM strategies on email, SMS, direct mail, and other channels, driving day-to-day execution and long-term plans.
• Employ test-and-learn experimentation (A/B testing, hold-outs) to identify incrementality and develop key customer insights.

Qualifications:

• Minimum 3+ years of experience in Retention, CRM, or Loyalty with hands-on knowledge of platforms like Bloomreach, Klayvio, or Iterable.
• Experience launching customer retention models and managing loyalty/referral programs for subscription services.
• Expertise in analytics using BI tools like Looker or Tableau, and a customer-first mindset.

Compensation & Benefits:

• Compensation: $90,000 - $115,000 with discretionary annual bonus up to 15%.
• Benefits include Medical, Dental, Vision, 401(k) with match, Flexible PTO, paid parental & bonding leave, wellness reimbursements, and professional development support.