Director, CRM - Mattress Brands

Accountabilities:

• Own and evolve CRM strategy across multiple brands, ensuring each program reflects unique customer segments.
• Lead lifecycle marketing initiatives across email and SMS channels to improve engagement and retention.
• Oversee campaign calendars, segmentation, testing, and performance analysis.

Requirements:

• 6+ years experience in email and SMS marketing in e-commerce or DTC environments.
• Strong analytical skills with ability to interpret large datasets and design experiments.
• Experience managing CRM platforms such as Klaviyo or Attentive is a plus.

Benefits:

• Competitive salary range of $150,000 - $180,000 USD.
• Remote-first work environment with flexible work arrangements.
• Health, dental, and vision insurance, 401(k) matching, and flexible PTO.