Source Job

$150,000–$180,000/yr
US Unlimited PTO

  • Lead CRM strategy across multiple DTC mattress brands, owning email and SMS marketing to drive revenue and loyalty. - Oversee lifecycle marketing, segmentation, testing, and performance analysis to optimize customer engagement. - Manage CRM technology platforms, collaborate cross-functionally, and develop a high-performing team.

Email Marketing SMS Marketing Data Analysis Segmentation CRM Strategy

15 jobs similar to Director, CRM - Mattress Brands

Jobs ranked by similarity.

$150,000–$180,000/yr
US Unlimited PTO

  • Own CRM strategy across four mattress brands (Nectar, DreamCloud, Awara, Siena) and direct email and SMS calendar and segmentation.
  • Oversee lifecycle journey strategy, testing roadmap, and identify growth opportunities through segmentation and personalization.
  • Manage a team of four, lead cross-functional relationships, and maintain platform health across Klaviyo and Attentive.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, the world's largest manufacturer of home furnishings and largest furniture store brand in North America. They are a fast-moving, highly collaborative team operating at a transformational moment, with expertise spanning data science, performance marketing, product, and creative.

$70,000–$90,000/yr
US Unlimited PTO

  • Execute lifecycle marketing campaigns across email, SMS, and push with high attention to detail and accuracy.
  • Manage CRM platform builds, QA, scheduling, and deployment of end-to-end campaigns.
  • Collaborate cross-functionally to optimize customer journeys and improve marketing performance.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They operate remotely and focus on using technology to streamline recruitment.

$75,000–$85,000/yr
US

  • Manage monthly email and SMS campaigns from briefing to execution, coordinating with internal teams and agency partners.
  • Monitor and optimize automated journeys, analyze performance data, and deliver weekly and monthly insights.
  • Partner with creative and brand teams to develop channel-specific content and ensure campaign accuracy through QA processes.

Nutrafol is a pioneering hair wellness company that creates clinically tested products for hair growth using a patented blend of natural ingredients. They are a growing company committed to individuality and innovation, with a culture focused on helping people grow into the best version of themselves.

$35–$45/hr
US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

Sweden

  • Own the email and SMS marketing strategy, including campaign calendars and automated flows to drive customer engagement and retention.
  • Build and optimize customer journeys across key lifecycle stages, from welcome to winback, using segmentation and personalization.
  • Analyze lifecycle performance metrics and collaborate with cross-functional teams to improve customer lifetime value.

Our partner is a fast-growing consumer brand focused on improving customer wellbeing through high-quality products. They maintain a collaborative, mission-driven culture with a focus on customer impact and innovation.

$65,000–$75,000/yr
Global

  • Support strategy and execution of email and SMS programs across client accounts, owning campaign briefing, production, QA, and performance reporting.
  • Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep schedule on track.
  • Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a globally recognized growth consultancy with a fast-moving, highly collaborative team of senior strategists, creatives, and technologists.

LATAM

  • Lead email and lifecycle strategy for client accounts, defining segmentation and automation direction.
  • Serve as a client-facing strategic partner, presenting recommendations and aligning strategy with business goals.
  • Own audits, performance analysis, and strategic roadmaps to improve retention and revenue.

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. With over 100 coworkers and founded in 2022, the company focuses on fast, flexible recruitment for marketing agencies.

Global

  • Own the end-to-end lifecycle strategy and email/SMS execution from activation to retention and win-back.
  • Develop segmentation frameworks and manage tailored journeys for distinct audiences (parents and adults).
  • Build analytics dashboards, run testing cadences, and direct the lifecycle agency relationship to optimize performance.

Tiny Health advances lifelong health through precision microbiome science using shotgun metagenomics and AI. Founded in 2020, the company is built by microbiome scientists and physicians and is trusted by families and health practitioners worldwide.

$50,000–$80,000/yr
US

  • Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
  • Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
  • Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.

Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.

Germany

  • Plan, send, and optimize all Klaviyo campaigns across 6 markets, including A/B testing and localization.
  • Own core automation flows (welcome, abandoned cart, winback) and develop retention flows for subscription customers.
  • Use segmentation, lifecycle logic, and AI workflows to personalize CRM communication and improve performance.

Doonails is a fast-growing beauty startup that revolutionizes manicure with innovative products and a strong community. They bring studio-quality nail care home and are present in online shops and leading retail partners, with a growing team.

US 4w maternity 4w paternity

  • Build, test, and deploy a high volume of email campaigns across program types, including promotional, informational, and lifecycle.
  • Manage the email marketing calendar and apply audience segmentation to ensure targeted communications.
  • Pull and maintain regular email performance reports and support A/B testing for ongoing optimization.

The American Marketing Association is the leading global professional marketing association, providing community for marketers from students to executives. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community and offers professional development and certifications.

Global

  • Design, build, and optimize automated customer journeys across email and SMS to drive appointments, retention, and reactivation.
  • Own the lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused campaigns.
  • Analyze performance data and run A/B tests to continuously improve campaign performance and revenue impact.

Barkbus is the nation's premier mobile dog grooming company, taking a Silicon Valley startup approach to disrupt the pet grooming industry. They are a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed, and are the fastest-growing pet health & wellness startup in the country.

Global Unlimited PTO

  • You will own the end-to-end email marketing strategy and execution for a fast-growing social casino platform.
  • You will manage daily broadcast campaigns across a deeply segmented user base of 10M+ contacts.
  • You will analyze campaign performance weekly and run A/B tests to optimize conversion and revenue.

We are a leading tech company that creates and operates innovative consumer products across health, education, and entertainment. We are a fast-paced, ambitious team that values drive and impact.

United States

  • Lead the development and execution of strategies to accelerate customer acquisition and revenue growth.
  • Manage and develop sales and marketing teams, fostering accountability and professional growth.
  • Build demand generation strategies, optimize pipeline performance, and manage marketing budgets.

Jobgether uses AI-powered matching to connect candidates with hiring companies. They emphasize a fast, objective review process and data privacy compliance.

Global 8w paternity

  • Own US CRM content end-to-end, producing localized email, push, and in-app content.
  • Design and adapt email visuals and drive segmentation for US users.
  • Localize campaign calendars and be the voice of the US consumer inside Joko.

We help consumers shop smarter with cashback, coupons, price alerts, and carbon tracking. We are a tech company and certified B Corp with over 105 talents across Paris, Barcelona, and New York, serving more than 6 million users.