Lifecycle Marketing Assistant

Campaign Management:

• Develop and execute email marketing campaigns using drag-and-drop editor and basic HTML.
• Set up and optimize automated email flows and track links.
• Manage company email inbox and respond to inquiries.

Analytics and Reporting:

• Analyze key metrics such as open rates, click-through rates, and conversions.
• Conduct A/B testing and interpret data for improvement opportunities.
• Generate detailed reports with actionable insights.

Content and Design:

• Ensure campaigns use dynamic Handlebars variables for personalization.
• Optimize email design for mobile, desktop, and dark mode.

Administration:

• Maintain customer database and spreadsheets for data accuracy.
• Attend client meetings and communicate key information to teams.
• Use ClickUp to manage tasks and deadlines.