Lifecycle Marketing Lead

About Bobbie:

• Bobbie makes European-style organic infant formula manufactured end-to-end in the U.S., with no mystery ingredients.
• The company has an advocacy arm, Bobbie for Change, fighting for paid parental leave and formula equity.

About the Role:

• We're looking for a high-ownership Lifecycle Marketing Lead to drive retention strategy across the full path to purchase.
• This role covers email, SMS, on-site personalization, loyalty, and CX touchpoints, reporting into the Director of Lifecycle.

What You'll Do:

• Partner on the lifecycle roadmap, owning growth and retention execution across email, SMS, and beyond.
• Bring deep SMS expertise and strong technical judgment to set up triggered communications for reliability and scale.
• Drive a rigorous test-and-learn agenda tied to company-level retention metrics like churn and LTV.

What You'll Bring:

• 8-10 years of lifecycle marketing experience with a focus on retention and hands-on SMS and email platform expertise.
• A track record of driving measurable retention results through testing and cross-functional collaboration.
• Warmth, curiosity, and a data-driven mindset, with comfort using AI tools to optimize programs.