Source Job

$167,000–$190,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle marketing strategy and execution across email, SMS, and other channels to drive retention and subscriber growth.
  • Partner with data, product, creative, and CX teams to design and implement a rigorous test-and-learn agenda focused on key retention metrics.
  • Act as the go-to subject matter expert on lifecycle programs, ensuring every touchpoint from onboarding to loyalty is optimized and on-brand.

Lifecycle Marketing SMS Marketing Email Marketing Klaviyo Retention Strategy

17 jobs similar to Lifecycle Marketing Lead

Jobs ranked by similarity.

US Unlimited PTO

  • Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable.
  • Build and manage key member moments including onboarding, refill reminders, renewal, and churn prevention.
  • Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV.

Dutch Vet is a veterinary telemedicine service that connects pet parents with licensed vets for virtual visits, providing diagnosis, prescription, and medication shipping. Backed by top investors, their team includes successful startup founders and scaling experts, featured in major tech outlets.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap from pre-purchase to post-purchase and clinical journeys.
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels.

Maven Clinic is the world's largest virtual clinic for women and families, making healthcare work for all. They partner with over 2,300 employers and health plans, have raised over $425 million, and are recognized as a TIME100 Most Influential Company and Fortune Best Place to Work.

US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.

$130,000–$160,000/yr
Global

  • Owns end-to-end personalization across email, SMS, and direct mail for subscription lifecycle.
  • Shifts manual campaigns to an always-on, AI-driven testing system to optimize performance.
  • Leads an offshore production team to build and automate flows like welcome, post-purchase, and winback.

Grüns is a nutrition company that provides convenient, comprehensive nutrition through gummies made from 60 whole-food ingredients. The company operates as a fully remote, high-trust team with biannual off-sites, focusing on high standards, ownership, and urgent impact.

US

  • Own the execution and optimization of lifecycle marketing programs across email and other channels.
  • Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
  • Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.

Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.

Global

  • Manage lifecycle campaigns from strategy to analysis, including segmentation, flow design, and reporting.
  • Own the customer journey map and design A/B testing programs for engagement and revenue optimization.
  • Collaborate across marketing teams, communicate results to stakeholders, and ensure flawless campaign execution.

Willow is a telehealth company specializing in personalized, responsible cosmetic weight loss care, combining medical expertise with a patient-centered approach. They are a diverse, global team with a fun and casual work environment.

  • Own subscription retention, churn reduction, and lifecycle email/SMS strategies.
  • Build retention systems from scratch and drive measurable LTV improvements.
  • Partner with Founder/CEO and cross-functional teams to optimize the post-purchase experience.

Rosabella creates thoughtfully formulated supplements for women during menopause and beyond. As a small, emerging brand, they value output, accountability, and continuous learning.

Philippines

  • Execute and optimize lifecycle email and SMS marketing strategies across multiple business units.
  • Develop customer journeys that improve engagement, retention, customer lifetime value, and revenue.
  • Build and manage automated marketing workflows from acquisition through long-term retention.

The company is a fast-growing health education and e-commerce business focused on helping families improve children's health through evidence-based education, wellness products, and coaching programs. It operates across D2C e-commerce and premium educational offerings, committed to delivering meaningful health outcomes and sustainable growth.

$115,000–$162,000/yr
US Unlimited PTO

  • Own lifecycle marketing across all customer touchpoints.
  • Design personalized journeys and manage end-to-end campaigns.
  • Run A/B tests and collaborate with cross-functional teams.

The partner company builds innovative digital products used by millions worldwide, focusing on customer engagement strategies. It is a fast-paced, remote-first team that values innovation, ownership, and continuous learning.

$95,608–$112,480/yr
Canada

  • Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
  • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
  • Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.

US

  • Own the end-to-end strategy, execution, and performance of email and SMS marketing programs.
  • Build and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.).
  • Plan and execute the promotional calendar across email and SMS in partnership with teams.

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member.

US Unlimited PTO

  • Own lifecycle communications for existing users end to end, including strategy, sequencing, copy, and execution across email, SMS, and push.
  • Partner with feature PMs on lifecycle and in-app promotion plans for new initiatives, while owning a subset of features directly.
  • Measure impact on conversion, funnel drop off, and revenue attribution for every flow, using data to prioritize next steps.

Bold.org is a student fintech platform fighting student debt, operating at the intersection of fintech, education, philanthropy, and rewards. We're a team of dozens serving millions of students, focused on profitability and long-term retention.

$90,000–$115,000/yr
US Unlimited PTO

  • Own and optimize the CRM and retention program for our e-commerce business, building sophisticated automations and personalized communications.
  • Partner cross-functionally with Product, Brand, Growth, Finance, Legal, and Data teams to drive customer acquisition, onboarding, retention, and cross-sell strategies.
  • Identify trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies.

Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY, since 2010. It is an HIG Capital portfolio company with four brands and leverages a strong investment backing.

Canada

  • Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.
  • Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.
  • Partner closely with Product and cross-functional teams to develop messaging, positioning, and go-to-market strategies for new features and launches.

Fullscript is a health technology company that provides a platform for practitioners to access clinical insights, lab interpretations, and patient analytics. With over 125,000 practitioners and 10 million patients, the company focuses on making care smarter and more human through collaborative teamwork.

US

  • Lead retention marketing strategies across email, SMS, and direct mail for both Kindred Bravely and Storq.
  • Utilize advanced data analytics from Klaviyo, Shopify, and Lifetimely to improve customer engagement and lifetime value.
  • Manage a team including an Email Marketing Specialist and refine customer journey maps.

Kindred Bravely designs maternity, postpartum, breastfeeding, and baby essentials, trusted by millions of moms since 2015. In January 2026, it acquired Storq, and together they support parents through early parenthood with a fully remote team.

Global

  • Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
  • Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
  • Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.

Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.