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Key Responsibilities:
- Own subscription retention, churn reduction, and cancellation flow optimization.
- Manage lifecycle email and SMS campaigns, including welcome, post-purchase, and win-back flows.
- Analyze LTV, repeat purchase rate, and cohort trends to inform strategy.
Qualifications:
- Experience owning retention or lifecycle marketing at a DTC subscription brand.
- Deep hands-on experience with Klaviyo or similar lifecycle marketing platform.
- Strong understanding of subscription mechanics and measurable track record of reducing churn.
What We Value:
- Output-focused: results over hours worked.
- Accountability: owning decisions, mistakes, and outcomes.
- Thirst for knowledge: continuous learning from data and customers.
Work Environment:
- Fully remote with flexible hours.
- Direct collaboration with Founder/CEO.
- Fast-paced, high-ownership culture with minimal approvals.
Rosabella
Rosabella creates thoughtfully formulated supplements for women during menopause and beyond. As a small, emerging brand, they value output, accountability, and continuous learning.