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US

  • Own lifecycle marketing strategy across the client journey, from onboarding to win-back, using data to identify growth opportunities.
  • Develop audience segmentation and automated campaigns across email, SMS, and other owned channels, with hands-on HTML development.
  • Lead test-and-learn approaches, measure performance, and optimize campaigns to improve retention, engagement, and client lifetime value.

Lifecycle Marketing Email Marketing Klaviyo Segmentation HTML

20 jobs similar to Senior Lifecycle Marketing Manager

Jobs ranked by similarity.

$78,000–$95,000/yr
US Unlimited PTO

  • Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
  • Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, and emerging channels.
  • Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence.

Wpromote is a digital marketing agency that helps clients engage and retain customers through lifecycle marketing. Recognized as a Best Place to Work by Ad Age and Glassdoor, and Adweek's Fastest Growing Digital Agency, it fosters an inclusive work environment.

Global

  • Manage lifecycle campaigns from strategy to analysis, including segmentation, flow design, and reporting.
  • Own the customer journey map and design A/B testing programs for engagement and revenue optimization.
  • Collaborate across marketing teams, communicate results to stakeholders, and ensure flawless campaign execution.

Willow is a telehealth company specializing in personalized, responsible cosmetic weight loss care, combining medical expertise with a patient-centered approach. They are a diverse, global team with a fun and casual work environment.

$160,000–$195,000/yr
US Unlimited PTO

  • Own the end-to-end Lifecycle strategy across email, SMS, and call scripting to drive customer engagement and conversion.
  • Build sophisticated segmentation and personalization strategies using behavior, lead source, and lifecycle stage.
  • Lead a high-performing team, partner cross-functionally, and ensure compliance and operational excellence.

Caribou is a fintech company that helps Americans refinance auto loans to save money, pairing them with community banks and credit unions. It is backed by major investors like QED Investors and Goldman Sachs, and led by industry leaders from technology, automotive, and finance.

LATAM Africa Eastern Europe

  • Own email lifecycle marketing, campaigns, and Klaviyo flows to drive retention.
  • Optimize segmentation, SMS via Postscript, and subscription growth.
  • Support affiliate, influencer, and creative marketing with AI tools.

Scale Army is a recruitment and staffing firm that pairs remote professionals with growing U.S.-based companies. They are a remote-first team dedicated to supporting DTC and e-commerce marketing teams with skilled contractors.

US

  • Own the lifecycle messaging platform (Iterable) and onsite data capture (Digioh) to build and scale email programs across brands.
  • Ensure data quality, deliverability, and email authentication, while monitoring inbox placement and resolving issues.
  • Drive growth through analytics, testing, and optimization, partnering with brand teams to align platform standards with strategy.

Clearlink builds a centralized Lifecycle Marketing function to power email programs across its portfolio of brands. Since 2001, the company has focused on growth and fostering an inclusive, forward-thinking community that values learning, ownership, and respect.

$154,700–$216,600/yr
US Unlimited PTO

  • Own channel strategy and end-to-end campaign execution across email, push, and on-platform channels.
  • Build and optimize email campaigns in HubSpot and push campaigns using Reddit's first-party tools.
  • Partner with lifecycle strategists, Product, Engineering, and Data Science to bring community growth strategies to market.

Reddit is a community of communities built on shared interests, passion, and trust. With 100,000+ active communities and approximately 130 million daily active unique visitors, Reddit is one of the internet's largest sources of information and an equal opportunity employer.

$167,000–$190,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle marketing strategy and execution across email, SMS, and other channels to drive retention and subscriber growth.
  • Partner with data, product, creative, and CX teams to design and implement a rigorous test-and-learn agenda focused on key retention metrics.
  • Act as the go-to subject matter expert on lifecycle programs, ensuring every touchpoint from onboarding to loyalty is optimized and on-brand.

Bobbie is a US-based manufacturer of European-style organic infant formula, committed to clean ingredients and feeding confidence. The company advocates for paid federal parental leave and formula equity, fostering an activist culture of inclusion and bold action.

LATAM Africa Eastern Europe

  • Manage and optimize email marketing campaigns, automation workflows, and audience segmentation to improve engagement.
  • Develop and execute A/B testing, analyze campaign performance, and provide actionable insights for optimization.
  • Support content marketing initiatives, including blog content and creative design using Canva.

Scale Army Careers is a recruiting firm that connects talent with growing B2B organizations. They are currently seeking an experienced Email CRM Marketing Automation Specialist for a contract role with a client focused on digital marketing.

US Canada Mexico UK Unlimited PTO

  • Lead the build of Directive's Lifecycle Marketing practice as a player-coach, shaping strategy, delivery, and growth.
  • Architect and execute lifecycle strategies across eCommerce and Service/SaaS clients, from acquisition to expansion.
  • Own client relationships, mentor team members, and contribute to sales, scoping, and practice development.

Directive Consulting is a B2B performance marketing agency that delivers real revenue through its Customer Generation methodology. They are a remote-first, fast-paced company with a culture that values bold thinking and challenging the status quo.

US

  • Build and optimize email and SMS journeys in Iterable across the full customer lifecycle, from first touch through retention.
  • Draft compelling copy aligned with brand voice, and test and refine flows based on performance data.
  • Audit existing flows, manage segmentation and deliverability, and report on funnel-stage conversion metrics.

Cofertility is a Series A company focused on the fast-growing field of fertility and family planning. They offer a platform for egg freezing and donor matching, and are a fully remote team dedicated to improving the family-building journey.

$125,000–$135,000/yr
Global

  • Own segmentation strategy and audience builds for email, MMS, push, and lifecycle campaigns.
  • Deploy and QA CRM communications ensuring accuracy, compliance, and optimal performance.
  • Support loyalty program relaunch and optimize lifecycle journeys for customer growth.

TerrAscend is a cannabis company operating in the US and Canada. They focus on customer engagement and retention through marketing programs, with a size and culture that values cross-functional collaboration.

Global 4w PTO

  • Own the full CRM lifecycle: onboarding, conversion, repeat purchases, retention, and reactivation.
  • Use behavioral data to uncover growth opportunities and run experiments that scale.
  • Collaborate with Product, Data, Engineering, and Creative to build the CRM playbook.

EverAI builds the world's largest AI companionship platform, with 50M users and EverGuard moderation. We are a passionate remote team of ~100, led by founders with 0-to-IPO experience.

US Unlimited PTO

  • Lead the design and execution of consumer engagement campaigns across the full funnel, from outreach to re-engagement.
  • Serve as the primary marketing contact for clients, ensuring alignment and tailoring strategies to their needs.
  • Use data to uncover insights, deliver campaign reports, and optimize engagement strategies for growth.

Solera Health guides people to better health solutions by connecting them with impactful lifestyle, behavioral, and social interventions through its platform and curated network. The company fosters a remote-first culture with a casual, fun atmosphere and a team of six in this role.

$85,000–$105,000/yr
Canada

  • Own the execution and optimization of automated customer journeys across email, in-product, and push channels.
  • Leverage Braze, Segment, and Amplitude to build targeted audiences and trigger personalized journeys.
  • Drive experimentation through A/B testing and measure campaign performance to optimize lifecycle KPIs.

Wave helps small businesses thrive with financial software. They foster a creative and collaborative culture, with a focus on learning and boldness.

$75,000–$85,000/yr
US Unlimited PTO

  • Lead the strategy and optimization of multi-channel campaigns including email, SMS, and direct mail.
  • Partner with internal teams to guide messaging, targeting, and campaign design aligned with client objectives.
  • Track and analyze campaign performance metrics, providing timely reporting and insights to leadership.

Scorpion is a leading provider of technology and services that help local businesses thrive through marketing tools and AI support. The company fosters a culture of genuine care, constant improvement, and unbeatable teamwork, with a diverse team committed to client success.

$75,000–$100,000/yr
US Unlimited PTO

  • Create, launch, and optimize email campaigns using Marketo and content management systems.
  • Own lifecycle marketing journeys covering onboarding, engagement, retention, and re-engagement.
  • Use segmentation, personalization, and A/B testing to improve campaign performance.

The company is a travel industry partner focused on creating innovative travel experiences. It operates with a remote team and emphasizes collaboration, data-driven marketing, and modern automation tools.

$130,000–$130,000/yr
US 2000w PTO

  • Build and own a sophisticated lifecycle marketing engine that moves prospective students from inquiry through enrollment and beyond.
  • Drive measurable improvements in conversion rates across inquiry-to-application and application-to-enrollment stages.
  • Lead segmentation, personalization, and experimentation using behavioral, demographic, and funnel-stage data.

Our partner is a mission-driven education organization focused on accessible, affordable, and high-quality online education. They offer a remote-first, inclusive, and supportive workplace culture centered on belonging, diversity, professional development, and employee well-being.

$145,000–$185,000/yr
US

  • Design and execute structured A/B and multivariate tests across email, SMS, and in-app channels to improve lifecycle KPIs like no-show rates and retention.
  • Analyze funnel performance, diagnose segment-level variation, and translate findings into data-backed improvements.
  • Partner with Data, Engineering, and Operations to integrate AI and machine learning signals into lifecycle triggers and journeys.

Talkiatry is transforming mental health care by making high-quality psychiatry more accessible, human, and sustainable for both patients and clinicians. It is the largest dedicated psychiatry practice in the U.S., with 750+ psychiatrists, 250+ therapists, and over two million patient visits, driven by a mission to solve complex problems with compassion and innovation.

US Unlimited PTO

  • Design and launch automated digital customer success programs across the employer lifecycle, focusing on onboarding, activation, and retention.
  • Own customer messaging and positioning for lifecycle emails, in-app nudges, and playbooks to drive product adoption.
  • Run segmentation and A/B tests, track program KPIs, and partner cross-functionally to reduce churn and grow accounts.

Tapcheck is a digital platform offering on-demand pay access to employees, helping them avoid high-interest payday loans. The team is passionate about financial wellness and operates with a culture of humility, grit, and continuous improvement.

US 4w PTO

  • Own the email marketing program end-to-end, including campaign strategy, segmentation, automation, and performance reporting.
  • Lead the CDP audience segment buildout and collaborate with data teams to manage data infrastructure and AI automation.
  • Drive omni-channel strategy, align direct mail with digital campaigns, and manage reporting dashboards connecting marketing to revenue.

Continued is a leader in EdTech, empowering professionals and enhancing careers through innovative learning solutions. The company is 100% virtual, fast-paced, and maintains a tight-knit culture, earning recognition as a great workplace and ranking in Fortune's Best Workplaces lists.