Source Job

$130,000–$130,000/yr
US 2000w PTO

  • Build and own a sophisticated lifecycle marketing engine that moves prospective students from inquiry through enrollment and beyond.
  • Drive measurable improvements in conversion rates across inquiry-to-application and application-to-enrollment stages.
  • Lead segmentation, personalization, and experimentation using behavioral, demographic, and funnel-stage data.

Lifecycle Marketing Marketing Automation CRM Segmentation Analytics

20 jobs similar to Director of Lifecycle Marketing

Jobs ranked by similarity.

$115,000–$125,000/yr
US

  • Design and optimize lifecycle marketing strategies to shape the customer journey from acquisition to conversion.
  • Leverage AI-powered personalization and data analytics to drive engagement and maximize customer value.
  • Collaborate cross-functionally to ensure seamless customer experiences across digital, brand, and product teams.

$105,000–$160,000/yr
US Unlimited PTO

  • Drive learner activation and engagement through personalized marketing campaigns.
  • Collaborate with cross-functional teams to tailor lifecycle strategies for corporate clients.
  • Optimize campaigns using data analytics and product-led growth strategies.

Pathstream reshapes frontline teams into strategic contributors via enterprise partnerships, improving productivity and retention. They are a tight-knit, mission-driven team of ~60 employees scaling their solution across the US.

$115,000–$162,000/yr
US Unlimited PTO

  • Own lifecycle marketing across all customer touchpoints.
  • Design personalized journeys and manage end-to-end campaigns.
  • Run A/B tests and collaborate with cross-functional teams.

The partner company builds innovative digital products used by millions worldwide, focusing on customer engagement strategies. It is a fast-paced, remote-first team that values innovation, ownership, and continuous learning.

US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.

Global

  • Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
  • Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
  • Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.

Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.

$90,000–$115,000/yr
US Unlimited PTO

  • Own and optimize the CRM and retention program for our e-commerce business, building sophisticated automations and personalized communications.
  • Partner cross-functionally with Product, Brand, Growth, Finance, Legal, and Data teams to drive customer acquisition, onboarding, retention, and cross-sell strategies.
  • Identify trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies.

Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY, since 2010. It is an HIG Capital portfolio company with four brands and leverages a strong investment backing.

US

  • Build and scale a new customer lifecycle marketing function for consumption-based offerings, driving product adoption and engagement.
  • Collaborate with Marketing, Customer Success, Sales, Product, and Revenue Operations to turn customer insights into measurable business outcomes.
  • Establish experimentation processes, testing frameworks, and executive-level reporting on consumption revenue and product utilization.

Jobgether is a job platform that uses AI-powered matching to connect candidates with hiring companies. As a partner company, they manage applications and next steps for client roles, emphasizing inclusivity and equal employment opportunity.

US

  • Own the execution and optimization of lifecycle marketing programs across email and other channels.
  • Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
  • Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.

Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.

US

  • Own lifecycle automation and lead management across Marketo, Salesforce, 6Sense, and Qualified platforms.
  • Improve workflow components and automations for campaigns, lead management, attribution, routing, and segmentation.
  • Manage data hygiene strategy and lead end-to-end execution of cross-functional strategic initiatives.

Ping Identity provides a cloud identity platform that enables secure and seamless digital experiences for users. The company serves more than half of the Fortune 100 and fosters a culture that champions individuality and digital freedom.

Philippines

  • Execute and optimize lifecycle email and SMS marketing strategies across multiple business units.
  • Develop customer journeys that improve engagement, retention, customer lifetime value, and revenue.
  • Build and manage automated marketing workflows from acquisition through long-term retention.

The company is a fast-growing health education and e-commerce business focused on helping families improve children's health through evidence-based education, wellness products, and coaching programs. It operates across D2C e-commerce and premium educational offerings, committed to delivering meaningful health outcomes and sustainable growth.

$196,000–$245,000/yr
US

  • Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
  • Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
  • Drive continuous improvement through segmentation, automation, and performance analysis.

Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.

$150,000–$175,000/yr
US 12w maternity 12w paternity

  • Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives.
  • Own the marketing operating cadence, ensuring projects are delivered on time and cross-functional partners stay aligned.
  • Drive demand generation and conversion by optimizing acquisition, activation and retention programs.

Yardzen helps people complete outdoor spaces of their dreams through design and build, using AI and technology to transform the $200 billion outdoor renovation industry. Recognized as Fast Company's Most Innovative and Inc.'s Best Places to Work, the company has helped tens of thousands of homeowners since 2018.

US 12w maternity 12w paternity

  • Drive audience growth and lifecycle marketing for Axios Live events, owning the end-to-end attendee journey.
  • Develop multi-channel acquisition campaigns utilizing email, paid social, and partner marketing to optimize registrations.
  • Analyze campaign performance and audience data to refine strategies, improve engagement, and increase repeat attendance.

Axios is a digital media company that delivers smart, efficient news and analysis. They are committed to innovation and AI integration, with a growing team that values diversity and inclusion.

US Unlimited PTO

  • Own multi-channel Host recruiting campaigns from planning to execution and optimization.
  • Build and manage HubSpot campaigns, ensuring data quality and lead generation.
  • Collaborate with sales and cross-functional teams to drive qualified prospects.

The company operates a large RV travel network connecting travelers with hosts. The work environment is fast-paced, collaborative, and highly autonomous.

$83,000–$114,000/yr
Canada Unlimited PTO

  • Lead the day-to-day operation and optimization of a sophisticated marketing technology stack, with Marketo at its core and close integration with Salesforce.
  • Own core operational programs including lead lifecycle management, lead scoring, nurture architecture, and operational campaigns.
  • Partner with Demand Generation, Events, and Sales teams to translate business objectives into effective marketing system requirements and prioritize incoming requests.

Jobgether is a platform using AI-powered matching to connect candidates with job opportunities. They focus on objective and fair review of applications, sharing shortlists with hiring companies.

US

  • Manage day-to-day lifecycle engagement activities, including creating and executing recurring lifecycle marketing campaigns via email and SMS.
  • Monitor inbound patient conversations, track key lifecycle metrics, and maintain accurate data records.
  • Collaborate with cross-functional teams to test messaging, cadence strategies, and improve operational workflows.

Our partner is a digital health company focused on patient engagement and preventative care. They are a fast-growing organization with a collaborative, inclusive culture.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.

Europe

  • Own the email and CRM channel end-to-end, including platform selection, delivery infrastructure, and lifecycle flows such as onboarding, trial-to-paid, and payment failures.
  • Design segmentation and trigger logic using product and billing data, working directly with BI to optimize revenue and retention.
  • Quantify the channel's contribution in terms of incremental revenue, cohort LTV, and retention impact.

Formula is an AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. The team is small and high-agency, with a focus on delivering impact with minimal bureaucracy.

$95,608–$112,480/yr
Canada

  • Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
  • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
  • Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.

US Unlimited PTO

  • Lead a multidisciplinary team across marketing operations, technology, and analytics to enable scalable execution and data-informed decisions.
  • Own the martech strategy and roadmap, including CRM, automation, CDP, web systems, and analytics platforms like Salesforce and HubSpot.
  • Drive marketing measurement strategy, including attribution and incrementality testing, to guide investment decisions and improve efficiency.

ezCater is the #1 food tech platform for workplaces in the US, making it easy for organizations to manage food needs and order from over 125,000 restaurants nationwide. The company values work/life harmony and offers a flexible, innovative environment with passionate colleagues.