Senior Lifecycle & CRM Manager

Role Overview:

• Own the CRM channel end-to-end: select and implement the ESP/CRM platform, manage vendor negotiation, and handle full launch.
• Stand up sending infrastructure: set up domains, authentication, warm-up, reputation, and monitoring to ensure inbox delivery.
• Build lifecycle flows: create automated campaigns for onboarding, trial-to-paid, abandoned cart, payment failures, and win-back.

Skills & Experience:

• Must have personally built or substantially rebuilt email/CRM infrastructure from scratch, including ESP selection and deliverability.
• Consumer subscription background with proven ability to quantify channel contribution in revenue terms.
• Fluent Russian speaker with professional English (B2).

Compensation & Benefits:

• Competitive salary and comprehensive benefits package including health insurance, gym reimbursement, and home office support.
• Fully remote work with flexible hours, plus tuition reimbursement for professional development.
• Opportunity to grow into a CRM/Lifecycle Lead role as the channel expands.