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Role Overview:
- Own the CRM channel end-to-end: select and implement the ESP/CRM platform, manage vendor negotiation, and handle full launch.
- Stand up sending infrastructure: set up domains, authentication, warm-up, reputation, and monitoring to ensure inbox delivery.
- Build lifecycle flows: create automated campaigns for onboarding, trial-to-paid, abandoned cart, payment failures, and win-back.
Skills & Experience:
- Must have personally built or substantially rebuilt email/CRM infrastructure from scratch, including ESP selection and deliverability.
- Consumer subscription background with proven ability to quantify channel contribution in revenue terms.
- Fluent Russian speaker with professional English (B2).
Compensation & Benefits:
- Competitive salary and comprehensive benefits package including health insurance, gym reimbursement, and home office support.
- Fully remote work with flexible hours, plus tuition reimbursement for professional development.
- Opportunity to grow into a CRM/Lifecycle Lead role as the channel expands.
Formula
Formula is an AI-powered wellness companion that grew out of the top-ranking Keto Diet App in the US, built by a deliberately small team. The team is small and high-agency, with a focus on delivering impact with minimal bureaucracy.