Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.
Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.
Define and execute the strategy for customer engagement, retention, loyalty, and lifecycle management.
Lead the end-to-end customer journey strategy across digital, assisted, and partner channels.
Drive AI-enabled, personalized, and data-driven experiences to improve engagement and satisfaction.
The organization is dedicated to enhancing customer lifecycle experiences and engagement in the healthcare industry. The company culture emphasizes innovation, collaboration, and customer impact, with a focus on remote work flexibility.
Develop and execute lifecycle marketing strategies to drive customer retention, expansion, and upsell opportunities.
Partner with Sales, Customer Success, and Product teams to align marketing programs with revenue goals.
Build and manage full-funnel campaigns across multiple channels to improve customer engagement and adoption.
The partner company is a technology firm in the insurance industry. They offer a remote-first environment with a collaborative culture focused on growth and innovation.
Drive learner activation and engagement through personalized marketing campaigns.
Collaborate with cross-functional teams to tailor lifecycle strategies for corporate clients.
Optimize campaigns using data analytics and product-led growth strategies.
Pathstream reshapes frontline teams into strategic contributors via enterprise partnerships, improving productivity and retention. They are a tight-knit, mission-driven team of ~60 employees scaling their solution across the US.
Design and operate a scaled digital-first customer engagement program that drives product adoption and retention.
Own the digital customer journey from onboarding through renewal, creating scalable plays and campaigns.
Monitor adoption, engagement, and retention metrics, translating data into actionable recommendations.
ServiceNow provides an AI platform for business reinvention, automating workflows for 85% of the Fortune 500. They are building an AI-native culture where technology and talent are unstoppable together.
Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.
Develop scalable, product-specific lifecycle journeys from welcome to renewal readiness.
Use customer health, product usage, and intent signals to identify relevant partner cohorts.
ConnectWise is a global software company that provides community-driven software solutions to technology solution providers, helping over 45,000 partners manage their businesses. With over 3,000 colleagues worldwide, the company fosters an inclusive and positive culture that values unique contributions and encourages innovation.
Own the execution and optimization of lifecycle marketing programs across email and other channels.
Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.
Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.
Define and lead product strategy for user segmentation and lifecycle analytics, helping customers understand conversion, retention, and engagement.
Collaborate closely with engineering, design, and data teams to build segmentation and retention tools, moving from aggregate trends to cohort and user-level analysis.
Explore predictive intelligence opportunities like lifecycle stages, engagement scoring, and churn predictions, partnering with applied AI teams.
Contentsquare is the all-in-one experience intelligence platform that helps anyone caring about digital journeys understand customer behavior. We are a global leader in experience analytics with a growing presence across 15 offices worldwide, fostering an inclusive culture where everyone learns and succeeds.
Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
Drive continuous improvement through segmentation, automation, and performance analysis.
Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.
Lead new lifecycle experiences for emerging health journeys by partnering with cross-functional teams from concept through post-launch.
Maintain and optimize lifecycle engagement programs end-to-end, including strategy, audience segmentation, and performance analysis.
Drive member engagement and retention through data-driven analysis, hypothesis testing, and experimentation.
Carrot is the leading global fertility and family care platform, providing intelligent care orchestration to support millions of members across 195 countries. The company is a high-growth, mission-driven organization recognized as a defining force in healthcare innovation, with a collaborative and inclusive culture.
Drive strategic direction, customer ROI, and product adoption for a portfolio of strategic enterprise customers.
Act as a trusted advisor to senior customer leaders, guiding them through hiring transformation and digital adoption.
Partner with Sales and Renewals to drive expansion strategy, retention, and commercial success.
Hirevue is a hiring platform that transforms how organizations discover, engage, and hire talent using video interviewing, assessments, and conversational AI. The company has hosted over 70 million video interviews and serves over 1,200 pioneering customers globally, with a culture centered on core values like being a hero for customers and taking action.
Drive audience growth and lifecycle marketing for Axios Live events, owning the end-to-end attendee journey.
Develop multi-channel acquisition campaigns utilizing email, paid social, and partner marketing to optimize registrations.
Analyze campaign performance and audience data to refine strategies, improve engagement, and increase repeat attendance.
Axios is a digital media company that delivers smart, efficient news and analysis. They are committed to innovation and AI integration, with a growing team that values diversity and inclusion.
Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use.
Build the connective tissue between marketing programs, media investments, and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel.
Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks.
Marqeta is a card issuing platform that enables companies to issue cards and manage payment operations in real time. They are a publicly-traded company with a flexible-first culture and values focused on solving for the customer, doing what's right, simplifying and innovating, winning as a team, and making it count.
Own customer marketing strategy, building proof points and case studies.
Build advocacy programs like Jump Club and a Customer Advisory Board.
Formalize the reference program and partner with CS for lifecycle expansion.
Jump provides an AI assistant that helps financial advisors automate client meeting cycles and workflows, turning data into compliant outputs. They lead their category in market share and customer satisfaction, with a culture of high velocity, world-class execution, and direct, kind communication.
Design email lifecycle strategies mapped to buying group structures, addressing each stakeholder role with sequenced messaging.
Translate ServiceNow's buying group GTM model into email segmentation logic and audience targeting aligned to opportunity stages.
Develop lifecycle program frameworks supporting awareness, consideration, acquisition, pipeline progression, and post-sale adoption.
ServiceNow is an AI platform for business reinvention, helping 85% of the Fortune 500 work smarter. It has a large global workforce and fosters an AI-native culture that empowers employees to put AI to work for people.
Own the end-to-end growth roadmap, including signup, onboarding, activation, and expansion.
Define and execute growth strategies to improve customer adoption, engagement, retention, and revenue.
Build and manage a high-impact experimentation program to identify meaningful growth opportunities.
The company is a leading B2B SaaS provider in a rapidly evolving technology landscape. It fosters a remote-first culture focused on ownership, craftsmanship, and continuous improvement.
Lead product marketing strategy to support business growth and product adoption for healthcare technology solutions.
Develop clear product positioning, messaging, and value propositions, and create consistent messaging frameworks across marketing, sales, and customer communications.
Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies, and provide Sales and Customer Success teams with enablement tools.
Experian is a global data and technology company that powers opportunities for people and businesses by redefining lending, preventing fraud, simplifying healthcare, and creating digital marketing solutions. With 23,300 employees across 32 countries, the company is a FTSE 100 Index member known for its people-first culture, inclusion, and recognition as a top workplace.
Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.
Own LTV per install as the core growth metric, driving year-over-year improvements through personalized CRM and lifecycle marketing.
Evolve CRM from broadcast messaging to a 1:1 personalized model using dynamic content, send-time optimization, and behavior-based offers.
Build business cases for new value mechanics like loyalty and referral, partnering with Product and Data Science to create a shared customer experience.
Gametime is a live event ticket marketplace that makes it easy for people to discover and access live experiences. The company supports over 60,000 events across the US and Canada and aims to reimagine the event ticket industry with a fast-paced, fan-first culture.