Director of Marketing Analytics

Impact You'll Have:

• Define and own Marqeta's B2B marketing attribution strategy and partner with RevOps and Finance to land a measurement framework that Sales and the C-suite trust and use.
• Build the connective tissue between marketing programs, media investments, and revenue outcomes: pipeline sourced, pipeline influenced, deal velocity, win rate by segment, and CAC by channel.
• Lead a team of marketing analysts, establishing operating rhythms, analytic standards, and career development frameworks.

Who You Are:

• 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role.
• Deep expertise in B2B attribution modeling: you understand the fundamental challenges of attributing revenue in long sales cycles with multiple buying group touches.
• Strong command of how marketing fits into the full revenue engine — you can speak fluently with Sales, Finance, and RevOps about pipeline, coverage ratios, CAC, LTV, and go-to-market efficiency.

Compensation and Benefits:

• The new-hire base salary range for this position is $200,000 - $267,600 depending on location tier, with annual bonuses and equity.
• Benefits include multiple health insurance options, flexible time off, retirement savings with company contribution, parental leave up to 20 weeks, and monthly stipend for remote work.