Director of Lifecycle Marketing

Accountabilities:

• Own the end-to-end prospective-student lifecycle strategy across inquiry, application, admission, enrollment, and alumni stages.
• Design, configure, and optimize automated journeys, experimentation roadmap, and segmentation using behavioral and demographic data.
• Establish lifecycle performance dashboards, maintain stakeholder relationships, and ensure compliance with privacy and accessibility standards.

Requirements:

• 7+ years in lifecycle, CRM, or conversion marketing with at least 3 years of hands-on email and SMS automation ownership.
• Deep expertise in marketing automation platforms like Microsoft Dynamics 365, Marketo, or Click Dimensions.
• Strong analytical skills to evaluate funnel progression, incrementality, and conversion, plus ability to work in a remote-first environment.

Benefits:

• Starting salary of $130,000 with annual bonus eligibility.
• Comprehensive benefits including medical, dental, vision, 401(k) match, paid parental leave, generous PTO, tuition reimbursement, and wellness programs.
• Remote-first culture with a focus on virtual collaboration, professional development, and employee well-being.