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US Canada Mexico UK Unlimited PTO

  • Lead the build of Directive's Lifecycle Marketing practice as a player-coach, shaping strategy, delivery, and growth.
  • Architect and execute lifecycle strategies across eCommerce and Service/SaaS clients, from acquisition to expansion.
  • Own client relationships, mentor team members, and contribute to sales, scoping, and practice development.

Lifecycle Marketing Marketing Automation HubSpot Salesforce Marketing Cloud Klaviyo

20 jobs similar to Associate Director of Lifecycle Marketing

Jobs ranked by similarity.

$115,000–$125,000/yr
US

  • Design and optimize lifecycle marketing strategies to shape the customer journey from acquisition to conversion.
  • Leverage AI-powered personalization and data analytics to drive engagement and maximize customer value.
  • Collaborate cross-functionally to ensure seamless customer experiences across digital, brand, and product teams.

$130,000–$130,000/yr
US 2000w PTO

  • Build and own a sophisticated lifecycle marketing engine that moves prospective students from inquiry through enrollment and beyond.
  • Drive measurable improvements in conversion rates across inquiry-to-application and application-to-enrollment stages.
  • Lead segmentation, personalization, and experimentation using behavioral, demographic, and funnel-stage data.

Our partner is a mission-driven education organization focused on accessible, affordable, and high-quality online education. They offer a remote-first, inclusive, and supportive workplace culture centered on belonging, diversity, professional development, and employee well-being.

$115,000–$125,000/yr
United States Unlimited PTO

  • Own execution and optimization of scalable lifecycle marketing programs across the customer journey.
  • Build and optimize customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy.
  • Collaborate with Growth, Digital, Customer Marketing, Sales, RevOps, Product, creative, and analytics teams.

EverCommerce provides SaaS solutions for service-based businesses. They offer a remote-first, collaborative environment with opportunities across distributed teams.

$90,000–$115,000/yr
US Unlimited PTO

  • Own and optimize the CRM and retention program for our e-commerce business, building sophisticated automations and personalized communications.
  • Partner cross-functionally with Product, Brand, Growth, Finance, Legal, and Data teams to drive customer acquisition, onboarding, retention, and cross-sell strategies.
  • Identify trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies.

Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY, since 2010. It is an HIG Capital portfolio company with four brands and leverages a strong investment backing.

US

  • Build and scale a new customer lifecycle marketing function for consumption-based offerings, driving product adoption and engagement.
  • Collaborate with Marketing, Customer Success, Sales, Product, and Revenue Operations to turn customer insights into measurable business outcomes.
  • Establish experimentation processes, testing frameworks, and executive-level reporting on consumption revenue and product utilization.

Jobgether is a job platform that uses AI-powered matching to connect candidates with hiring companies. As a partner company, they manage applications and next steps for client roles, emphasizing inclusivity and equal employment opportunity.

$115,000–$162,000/yr
US Unlimited PTO

  • Own lifecycle marketing across all customer touchpoints.
  • Design personalized journeys and manage end-to-end campaigns.
  • Run A/B tests and collaborate with cross-functional teams.

The partner company builds innovative digital products used by millions worldwide, focusing on customer engagement strategies. It is a fast-paced, remote-first team that values innovation, ownership, and continuous learning.

$75,000–$85,000/yr
US Unlimited PTO

  • Lead the strategy and optimization of multi-channel campaigns including email, SMS, and direct mail.
  • Partner with internal teams to guide messaging, targeting, and campaign design aligned with client objectives.
  • Track and analyze campaign performance metrics, providing timely reporting and insights to leadership.

Scorpion is a leading provider of technology and services that help local businesses thrive through marketing tools and AI support. The company fosters a culture of genuine care, constant improvement, and unbeatable teamwork, with a diverse team committed to client success.

Global

  • Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
  • Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
  • Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.

Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.

US

  • Own lifecycle automation and lead management across Marketo, Salesforce, 6Sense, and Qualified platforms.
  • Improve workflow components and automations for campaigns, lead management, attribution, routing, and segmentation.
  • Manage data hygiene strategy and lead end-to-end execution of cross-functional strategic initiatives.

Ping Identity provides a cloud identity platform that enables secure and seamless digital experiences for users. The company serves more than half of the Fortune 100 and fosters a culture that champions individuality and digital freedom.

$95,608–$112,480/yr
Canada

  • Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
  • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
  • Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap from pre-purchase to post-purchase and clinical journeys.
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels.

Maven Clinic is the world's largest virtual clinic for women and families, making healthcare work for all. They partner with over 2,300 employers and health plans, have raised over $425 million, and are recognized as a TIME100 Most Influential Company and Fortune Best Place to Work.

US Canada Mexico UK Unlimited PTO

  • Lead and scale the Revenue Operations practice as a senior player-coach.
  • Manage a team of RevOps Strategists and oversee complex client engagements.
  • Provide hands-on technical expertise across Salesforce, HubSpot, and marketing automation.

Directive Consulting is a B2B performance marketing agency that uses Customer Generation methodology to drive real revenue for clients. They have a remote-first, fast-paced culture with a focus on innovation and growth.

US

  • Own the execution and optimization of lifecycle marketing programs across email and other channels.
  • Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
  • Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.

Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.

Global

  • Manage lifecycle campaigns from strategy to analysis, including segmentation, flow design, and reporting.
  • Own the customer journey map and design A/B testing programs for engagement and revenue optimization.
  • Collaborate across marketing teams, communicate results to stakeholders, and ensure flawless campaign execution.

Willow is a telehealth company specializing in personalized, responsible cosmetic weight loss care, combining medical expertise with a patient-centered approach. They are a diverse, global team with a fun and casual work environment.

$135,000–$190,000/yr
US Unlimited PTO

  • Own the long-tail partner funnel from acquisition to retention, driving activation and engagement metrics.
  • Build scaled, automated programs using PartnerStack and Crossbeam to manage thousands of partners without manual intervention.
  • Turn ecosystem data into growth signal and distribute content at scale to fuel partner motion.

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from startups to enterprises. The company is one of the fastest growing in SaaS, having raised approximately $250 million and valued at $1.6 billion, with a culture focused on AI-native innovation and extreme ownership.

US

  • Define and execute the strategy for customer engagement, retention, loyalty, and lifecycle management.
  • Lead the end-to-end customer journey strategy across digital, assisted, and partner channels.
  • Drive AI-enabled, personalized, and data-driven experiences to improve engagement and satisfaction.

The organization is dedicated to enhancing customer lifecycle experiences and engagement in the healthcare industry. The company culture emphasizes innovation, collaboration, and customer impact, with a focus on remote work flexibility.

$150,000–$175,000/yr
US 12w maternity 12w paternity

  • Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives.
  • Own the marketing operating cadence, ensuring projects are delivered on time and cross-functional partners stay aligned.
  • Drive demand generation and conversion by optimizing acquisition, activation and retention programs.

Yardzen helps people complete outdoor spaces of their dreams through design and build, using AI and technology to transform the $200 billion outdoor renovation industry. Recognized as Fast Company's Most Innovative and Inc.'s Best Places to Work, the company has helped tens of thousands of homeowners since 2018.

Canada

  • Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.
  • Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.
  • Partner closely with Product and cross-functional teams to develop messaging, positioning, and go-to-market strategies for new features and launches.

Fullscript is a health technology company that provides a platform for practitioners to access clinical insights, lab interpretations, and patient analytics. With over 125,000 practitioners and 10 million patients, the company focuses on making care smarter and more human through collaborative teamwork.

Canada Unlimited PTO

  • Lead and mentor a team of Revenue Operations Solution Engineers, managing workloads and professional development.
  • Provide hands-on technical expertise across Salesforce, HubSpot, and marketing automation to design and optimize CRM architecture.
  • Act as a senior escalation point for complex client challenges and translate technical findings into actionable business recommendations.

The partner company is a consulting firm specializing in Revenue Operations, CRM, and marketing automation solutions. They operate in a remote-first environment and emphasize collaboration and professional development.

$120,000–$130,000/yr
US

  • Own email channel strategy, automation, list health, and reporting.
  • Build and execute email workflows, newsletters, and drip campaigns for long B2B sales cycles.
  • Collaborate with BDR, Sales, Digital Marketing, and Marketing Ops on pipeline goals.

Redzone helps manufacturers improve productivity and employee experience through its connected workforce platform. With nearly 2000 plants and over 500,000 users, the company focuses on empowering frontline teams with AI-powered tools.