Marketing Automation Manager

Accountabilities:

• Manage day-to-day lifecycle marketing and marketing automation activities, including campaign setup, segmentation, scheduling, tagging, QA, and deployment across one-time, recurring, and triggered campaigns.
• Build and optimize customer journeys spanning acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy.
• Translate business objectives and campaign requirements into scalable, maintainable lifecycle programs that improve funnel performance and customer engagement.

Requirements:

• 4–6+ years of professional experience in marketing automation, lifecycle marketing, CRM, or a closely related discipline.
• Hands-on experience building, launching, and managing campaigns using Marketo and HubSpot, or comparable platforms.
• Strong understanding of marketing automation fundamentals, including segmentation, triggers, personalization, automated journeys, campaign logic, and lifecycle management.

Benefits:

• Salary: Target base compensation of $115,000–$125,000 USD per year.
• Remote flexibility: Work remotely from anywhere in the United States.
• Health and wellness: Comprehensive health and wellness benefits including an annual wellness stipend.