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Responsibilities:
- Building new drips and expanding or optimizing existing ones across the full customer journey.
- Drafting email and SMS copy for new and updated flows, working from brand voice guidelines.
- Digging into funnels to find drop-off points and designing re-engagement and win-back programs.
Requirements:
- 4+ years running lifecycle, CRM, or email marketing programs, ideally for consumer or D2C brands.
- Deep, current, hands-on Iterable experience: journeys, campaigns, segmentation, templates, and HTML email.
- Strong copy instincts and analytical ability to define metrics, analyze results, and recommend next steps.
Why Work With Us:
- Fully remote team with autonomy and value placed on output.
- Meaningful work impacting family-building journeys.
- Equal opportunity employer encouraging diverse applicants.
Cofertility
Cofertility is a Series A company focused on the fast-growing field of fertility and family planning. They offer a platform for egg freezing and donor matching, and are a fully remote team dedicated to improving the family-building journey.