Lifecycle Marketing Manager

Responsibilities:

• Own lifecycle marketing strategy across the entire user journey, from onboarding to retention and win-back.
• Manage and improve email programs: onboarding, nurture, retention, win-back, newsletter, and promotional.
• Increase free-to-paid conversion with timely, relevant, and motivating communications.

Requirements:

• 5+ years of lifecycle marketing experience in a product-led growth environment.
• Strong understanding of B2B behavior and buying cycles.
• Analytical skills with experience using quantitative and qualitative data to optimize campaigns.

Benefits:

• Fully remote work environment.
• Annual gross compensation of $84,000–$97,000.
• Five weeks of paid vacation, co-working membership, and home-office setup.
• Twice-yearly company retreats in Europe.