Director of Lifecycle Marketing

Lifecycle Strategy:

• Create and execute lifecycle marketing strategies to optimize engagement and retention.
• Identify key moments in the member and host lifecycle to enhance onboarding, activation, and advocacy.

Campaign Management:

• Design and launch integrated marketing campaigns across email, SMS, push, and in-app channels.
• Build segmentation and behavioral triggers for tailored marketing messages.
• Manage notification channels to ensure timely and personalized communication.

Data & Optimization:

• Analyze performance metrics and extract insights to optimize marketing strategies.
• Lead A/B testing to optimize engagement and retention strategies.
• Stay updated on industry trends to incorporate best practices into marketing efforts.