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Own Lifecycle Growth End-to-End:
- Design and execute lifecycle programs across email, push, SMS, in-app messaging, and product surfaces
- Build and optimize onboarding, activation, re-engagement, and retention flows for buyers and sellers
- Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale
Drive Product-Led Growth:
- Partner deeply with Product, Design, Engineering, Data Analytics, and Sales to shape communication inside the product, not just around it
- Influence UX, copy, sequencing, and transactional triggers that improve conversion and trust
- Identify and unblock growth bottlenecks related to experience, tooling, or execution
Experiment, Measure, Iterate:
- Own lifecycle experimentation and measurement across activation, conversion, and retention
- Analyze behavior, cohorts, and funnel drop-offs to inform iteration
- Continuously refine programs based on data, not opinion
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