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About the job:
- Drive revenue growth through data-led and AI-driven onboarding and activation campaigns.
- Work with Marketing, Ops, and Analytics teams to execute and optimize programs.
- Use customer insights to inform lifecycle transitions, run experiments, and create a seamless experience.
Responsibilities:
- Lead and optimize onboarding and activation marketing programs that drive account expansion.
- Coordinate and execute omnichannel campaigns across email, website, Twilio Console, SMS, and in-app channels.
- Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools.
Qualifications:
- 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment.
- Hands-on experience with Marketing Automation tools; familiarity with Twilio Segment or reverse ETL platforms is a plus.
- Strong data-driven mindset, with a genuine interest in analyzing performance data and uncovering actionable insights.
Twilio
Twilio is shaping the future of communications, delivering innovative solutions to businesses and empowering millions of developers worldwide. They are dedicated to remote-first work with a vibrant team and a strong culture of connection and global inclusion.