Product Adoption & Engagement:
- Build scalable 1:many programs that help customers adopt core features.
- Use data and behavioral insights to proactively engage customers and drive deeper usage.
- Identify patterns that signal expansion potential and activate them through digital plays.
Experiment & Optimize:
- Use an MVP mindset to launch, measure, and iterate on digital engagement strategies.
- Analyze usage and sentiment data to uncover opportunities and improve engagement workflows.
- Balance automation with personalized touchpoints to maximize impact.
Data, Automation & AI:
- Use product and engagement data to prioritize cohorts and deliver timely messaging at scale.
- Continuously refine campaigns based on performance, usage trends, and customer feedback.
- Improve programs that influence retention, health, and advocacy.