Life360 is looking for a Senior Director to lead global growth media, digital channel effectiveness, and customer journey optimization. This role involves managing a substantial global media budget, partnering with internal teams and external agencies to accelerate Life360’s growth in subscriptions and device sales. You will drive collaboration with data science, analytics, and RevTech teams, improving measurement and optimization frameworks through MMM, attribution, and AI-enhanced targeting.
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Lead the execution and optimization of media efforts that directly drive revenue for the Direct-to-Consumer (DTC) business. This role owns paid media strategy across Meta, Google, DSP, and Streaming TV with a specific focus on mid- and lower-funnel performance and shape how Stanley 1913 drives conversion at scale. Partner with media agency for growth, lead an associate, and collaborate with teams to support DTC business goals.