Job Description
Life360 seeks a strategic and results-oriented Senior Director to spearhead worldwide media performance and digital channel effectiveness. This leadership role integrates media ownership, digital experience innovation, and cross-channel orchestration. You will manage a global media budget, partnering with internal teams to accelerate Life360’s growth in subscriptions and device sales. As a strategic operator, you'll align performance marketing with business objectives, navigating collaborations across marketing, creative, product, and engineering.
You will own the entire media spectrum, from demand creation and brand awareness to performance conversion. This includes developing brand media strategies to establish Life360 as the #1 Family Brand globally, alongside optimizing media to capture immediate growth across all sales channels. The ideal candidate will have 10–15 years of leadership experience in media, digital marketing, or full-funnel growth roles. Prior experience with retail marketing is preferred.
About Life360
Life360’s mission is to keep people close to the ones they love, with a category-leading mobile app and Tile tracking devices to protect people, pets, and things.