Digital Marketing Manager – SEO & Conversion Rate Optimization

Digital Campaign Management:

-Plan, launch, and optimize integrated digital campaigns across search, display, social, and ABM channels.

-Manage day-to-day execution of paid search (SEM) and paid social programs across platforms such as Google Ads, LinkedIn, and Meta.

-Test new channels and emerging digital formats to expand reach and improve ROI.

Performance Optimization:

-Track, analyze, and report on key performance metrics—traffic, engagement, MQLs, and conversions—to continually improve results.

-Optimize campaigns for performance using A/B testing, audience segmentation, and creative iteration.

-Partner with Analytics to ensure accurate attribution, reporting, and insights that inform strategy and budget decisions.

Web & Content Optimization:

-Ensure website landing pages and campaign experiences are optimized for lead generation and conversion.

-Partner with Product Marketing to ensure consistent messaging and storytelling across digital channels.

-Maintain a strong understanding of SEO and AEO (AI Engine Optimization) best practices to enhance organic visibility.