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Paid Media Ownership:
- Manage and optimize campaigns.
- Own testing strategy and budget allocation.
- Scale winning campaigns responsibly.
Advanced Tracking & Attribution:
- Fluent in offline conversions.
- Custom conversion events.
- Conversion APIs.
Creative Strategy Partnership:
- Advising creative direction.
- Designing testing frameworks.
- Identifying winning messaging patterns.
Revenue & Funnel Collaboration:
- Ensuring paid traffic leads to qualified pipeline.
- Ensuring meetings result in revenue.
- Performance marketing focused beyond lead generation.
Hi
They appear to be a fast-growing company that is looking to scale paid acquisition across multiple product lines. They are looking for someone to make paid acquisition work as a growth engine.