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Media Buying & Strategy:
- Execute data-driven media buying strategies that align with client goals.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
Campaign Execution & Management:
- Launch, manage, and optimize paid media campaigns across platforms.
- Monitor real-time campaign performance and adjust bids, budgets, and targeting.
- Track key KPIs such as leads, CPA, CPL, engagement rates, web traffic, and form fills.
Budget Management:
- Manage and allocate media budgets effectively across channels.
- Maintain daily, weekly, and monthly budget pacing.
- Identify opportunities for cost-saving without compromising campaign effectiveness.
Bluelight
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives. With a commitment to exceptional service, Bluelight focuses on quality and customer satisfaction while fostering a collaborative and enriching work environment.