Media Specialist - Paid Search

Campaign Performance:

• Act as the primary owner of in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment on a daily basis.
• Analyze real-time performance data to identify high-performing locations, creatives, and audience segments to maximize ROI.
• Execute tactical, in-platform optimizations, including reallocating budget and adjusting bidding strategies.

Technical Execution:

• Lead the hands-on-keyboard setup and launch of campaigns across multiple digital channels (Meta, Google Ads, Display, Programmatic, Video, and CTV).
• Configure all technical aspects of the campaign, including audience mapping, creative rotations, dynamic content rules, and tracking tags.
• Test and validate that each local entity is assigned the correct creative and messaging.

Data Integration & Analysis:

• Manage 1st and 3rd party data integrations to enable accurate audience targeting.
• Implement custom audience segmentation and other audience modeling to refine targeting strategies.
• Track and analyze key campaign metrics, weaving performance data into a clear narrative that demonstrates value and provides actionable insights.