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Paid Social Ownership:
- Lead strategy, setup, optimisation, and scaling of Paid Social campaigns across Meta and TikTok.
- Manage medium to large monthly budgets with accountability for CPA, ROAS, and volume targets.
- Develop forecasting models and performance projections to support planning and scaling decisions.
Creative & Testing Excellence:
- Design and execute structured A/B testing frameworks across creatives, audiences, formats, and funnel stages.
- Brief high-performing ad concepts based on performance insights.
- Iterate and refresh creatives to combat fatigue and improve efficiency.
Data & Performance Analysis:
- Deep-dive campaign performance to identify drivers of efficiency and growth.
- Translate performance data into actionable insights and recommendations.
- Optimise full-funnel performance (CTR, CVR, CPA, ROAS, retention indicators where relevant).
Exinity
Exinity Group empowers people with guidance, tools, and easy market access so they can trade and invest with confidence. Founded in 1998, Exinity is an energetic and diverse company with central offices in the UAE, Cyprus, and the UK, plus a number of smaller hubs globally.