Growth Marketing Manager

Paid Acquisition Initiatives:

• Plan, launch, and optimise paid campaigns across Google Ads, Meta, and emerging channels.
• Manage targeting, creative and landing page briefs, budgets, bidding, pacing, and performance optimisation.
• Implement structured testing across audiences, creative, offers, and funnel steps to improve CAC, ROAS, and LTV outcomes.

Measurement and Tracking Infrastructure:

• Define marketing tracking requirements in partnership with data and engineering teams across GA4, Google Tag Manager, and Segment.
• Validate pixels, tags, and CAPI implementations prior to launch to ensure reliable attribution.
• Develop and maintain reporting that connects marketing activity to business outcomes, surfacing actionable insights and identifying data inconsistencies.

Conversion Rate Optimisation (CRO) Execution:

• Execute against a prioritised experimentation roadmap across landing pages and key funnel steps.
• Design, run, and analyse A/B tests with statistical discipline and clear learning objectives.
• Collaborate cross-functionally to implement data-backed improvements efficiently and safely.