Marketing Director, NOBL Australia

Growth Strategy & Market Ownership:

• Own full P&L for Australia, driving MER, CAC, contribution margin, and customer acquisition.
• Set growth roadmap, capital allocation, and performance targets with full accountability.
• Optimize cohort economics, reduce churn, and expand LTV through targeted campaigns aligned to Australian consumer behavior.

Creative Strategy & Performance Integration:

• Translate performance insights into creative briefs and high-velocity asset production.
• Ensure feedback loops between paid media, UGC, and influencer output for continuous optimization.
• Manage the end-to-end creator ecosystem, sourcing, negotiation, activation, and performance tracking to drive measurable revenue.

Market Localization & Brand Relevance:

• Adapt global playbooks to the Australian market, ensuring all creative, copy, pricing, partnerships, and digital touchpoints resonate locally.
• Own conversion architecture landing pages, PDPs, checkout, pricing, and bundles.
• Run structured experiments to maximize CVR, AOV, and full-funnel efficiency.