Digital Marketing Strategist

Performance Marketing:

• Plan, execute, and optimize paid acquisition campaigns across Meta, TikTok, YouTube, Google UAC, Snapchat, and emerging performance channels.
• Develop and refine target audience segments to reach high-intent users.
• Run continuous testing frameworks including creative, audience, placement, CTA, and landing page experiments.

Analytics and Insights:

• Track and improve metrics including CPI, CPA, CAC, LTV, retention curves, content engagement depth, session frequency, and long-term habit formation.
• Use Google analytics and mobile measurement partners to guide decisions and identify optimization opportunities.

Collaborate with the SAN team:

• Develop value-based messaging that communicates SAN’s mission, credibility, and differentiation.