Director of Growth Marketing

WHAT YOU'LL DO:

• Own growth strategy and execution across paid social, search, and performance channels to drive qualified leads and new members.
• Responsible for aligning creative, landing pages, and offering strategy to drive conversion efficiency.
• Manage ads accounts, including campaign setup, optimization, bidding, budgeting, experiment planning, and daily performance monitoring.

CRO & FUNNEL OPTIMIZATION:

• Own CRO across the acquisition journey ensuring a seamless, high-converting path to becoming a Lifeforce member.
• Build and execute structured experimentation frameworks.

ANALYTICS, FORECAST & REPORTING:

• Oversee growth analytics and reporting, ensuring we have clear visibility into acquisition performance and channel efficiency.
• Own the messaging and creative strategy across the funnel, ensuring we surface the right value props, hooks, and formats for cold vs. warm audiences.
• Manage forecasting and scenario planning to guide budget and channel allocation.