Job Description
Paid Social Strategy & Execution:
- Own end-to-end paid social growth strategy and execution across global markets.
- Develop a full-funnel approach that balances CAC efficiency, incremental reach, and brand lift.
Creative Strategy, Performance and Innovation:
- Co-own creative strategy for paid social, partnering with Brand and Creative to shape briefs, concepts, and storytelling frameworks.
- Build a high-velocity creative iteration engine that uses data to fuel insights, hypotheses, and rapid experimentation.
Team Leadership and Cross-Functional Influence:
- Lead, mentor, and grow a high-performing team of paid social experts.
- Create scalable workflows, best practices, and operational excellence across planning, execution, and reporting.
About BetterHelp
BetterHelp is the world’s largest online therapy service, providing affordable and convenient therapy across the globe. They are committed to expanding access to therapy with a diverse team of clinicians, engineers, product pros, creatives, marketers, and business leaders.