Sr Engagement Mgr
Benefits
Unlimited PTO
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How you can make a difference:
- The Senior Engagement Manager leads strategy and execution of owned-channel lifecycle marketing.
- This role helps members confidently spend HSA and FSA dollars in a compliant and smart way.
- You will optimize benefit value and increase long-term engagement.
What you’ll be doing:
- Develop and execute integrated owned-channel campaigns and journeys focused on member spending behaviors.
- Create member-centered messaging that improves benefit literacy and informs smart spending habits.
- Build and maintain a rigorous experimentation and optimization framework to improve engagement.
What you will need to be successful:
- 5–7 years of consumer marketing experience, including at least 1+ year in direct to consumer ecommerce.
- Proven ability to build and run structured test-and-learn programs.
- Exceptional written, verbal, and interpersonal communication skills.
HealthEquity
HealthEquity's mission is to save and improve lives by empowering healthcare consumers. They aim to connect health and wealth for American families, and is committed to being an inclusive employer where every team member feels welcome and valued.